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1. Middle Lane Market





Middle Lane Market Logo / 2019


             
       The idea behind the logo for Middle Lane Market is a still life. Middle Lane Market is an independently owned small fine foods and wine shop based in Hornsey London.

Part of what they were looking for when they approached me was a balance in their logo design between the classic graphic design of haute cuisne and something more artistic.
The choice for a still life was made because it encompasses both traditions. A medium which once was used to boast about the expensive and exotic ingredients one could purchase.

The aim of the shop is to provide high quality products, helping to connect people to their food and the people who produce it.






A.

Drawing

Original still life sketch






 

B.

Process

001a
001b
001c







C.

Handwritten font

Handwritten type for logo

             The font is mimicking 1950’s french bistro menu headers. The slight imperfections and hand element lends itself to a more casual reading of the font.










Mark

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